I am an Innovation Consultant at ?What If!, the world’s largest
independent innovation consultancy, where I've helped clients as diverse
as: Barclays, Kraft & Abbot Pharmaceutical to unlock the promise of
innovation.
Prior to joining ?What If! I spent six years client side incubating new business units within large organizations in the UK and US spanning consumer and business markets.
My experience is underpinned by a plethora of cross disciplinary professional qualifications. (I take most pride in being a 'semi-qualified' accountant).
Prior to joining ?What If! I spent six years client side incubating new business units within large organizations in the UK and US spanning consumer and business markets.
My experience is underpinned by a plethora of cross disciplinary professional qualifications. (I take most pride in being a 'semi-qualified' accountant).
I am interested and erudite in behavioral economics, so can
explain why people’s behavior is usually more reflective of Homer Simpson than
Spock. Throughout my career I have applied this knowledge to deliver
commercial advantage.
Specialties
- Innovation: Product, Service & Business Model
- Value Propositions
- Business Incubation
- Inspirational Customer Insight (beyound the focus group)
What others have said about me...
“Colin is the kind of product guy everyone should want – highly
creative, does his research and focuses on the high value items. He understands
what motivates people at every level and built collaboration and buy in early
in his time across the pond and was able to accomplish more in 6 months than
I’ve seen since. If there was a ‘like’ button for Colin, I would click it.”
[Rana Ghosh, Sr.
Director, Direct Energy Business]
“I am genuinely astounded with Colin’s level of creativity and robust commercial acumen… A well read, confident, articulate and charismatic personality… I learnt more from Colin in a few months than I have done in all my previous year’s in business… I can’t recommend him highly enough” [David Read, Partnership Manager, British Gas Smart Homes]
“Colin brought fresh thinking to his role – not afraid to challenge the status quo, he was able to introduce new concepts to a sometimes sceptical audience with diplomatic determination” [Neale Philips, Marketing Director, British Gas Business]
“I am genuinely astounded with Colin’s level of creativity and robust commercial acumen… A well read, confident, articulate and charismatic personality… I learnt more from Colin in a few months than I have done in all my previous year’s in business… I can’t recommend him highly enough” [David Read, Partnership Manager, British Gas Smart Homes]
“Colin brought fresh thinking to his role – not afraid to challenge the status quo, he was able to introduce new concepts to a sometimes sceptical audience with diplomatic determination” [Neale Philips, Marketing Director, British Gas Business]
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